Mano a Mano en el Bano

October 19th, 2011 by Sumaya Khan

Isaiah Mustafa “The Old Spice Guy” goes Mano a Mano with Fabio to vie for the position of Old Spice’s spokesman in the brand’s latest digital campaign.

Predict A Chick

August 17th, 2011 by Eric Allan

Orange UK, primarily known for their humourous “Goldspots”, introduced the world to 17 Chicks waiting to hatch in an effort to promote their new blog – The Feed.

Tipp-Ex: NSFW

July 27th, 2011 by Matchstick Intern

Correctional fluid brand, Tipp-Ex, wowed international YouTube audiences with an innovative and interactive video campaign entitled The Tipp-Ex Experience.

15 Minutes of Make-Up Fame

April 15th, 2011 by Matchstick Intern

You’ve recently purchased a great new eye shadow, but you are unsure where the best place is on your eyelid to apply it. Your next step? YouTube.

Social media matters, but not as much as you think

April 7th, 2011 by Eric Allan

National Post
April 1, 2011

Contrary to what you are hearing, this federal election is not going to be won or lost on the strength of social media.

Creative Crush: Old Spice

January 25th, 2011 by Patrick Thoburn

The Old Spice commercials from 2010 warmed our hearts but what made this creative such a hit with fans?