Wendy’s Twitter Game Show

December 9th, 2011 by Matchstick Intern

Wendy’s explored a new online engagement strategy by creating a new Twitter persona for it’s new “W” burger and gave away a series of prizes through its Twitter game show.

Rating the Election Campaigns’ Social Media Marketing

April 27th, 2011 by Patrick Thoburn

Marketing Magazine
April 25, 2011

A Canadian general election is a pretty tough window in which to build momentum through social channels. Social media marketing results are best delivered by building relationships and communities over time.

When Your Brand Plays Host

January 24th, 2011 by Eric Allan

So your brand is hosting an event to promote its latest product. Great, but how can you generate buzz about your brand through an event? Twitter has become an excellent event marketing tool but just how can you fully integrate it into your event?

Creative Crush: Team Coco

January 7th, 2011 by Eric Allan

The advantage of Conan taking to social media was that he was truly allowed to be himself and connect with fans on a more socially-engaging level. A loyal following of Team Coco fans developed through his social media networks.

Courvoisier Flows Through the Blogosphere

December 20th, 2010 by Eric Allan

Bloggers, Twitterers and Socialites gathered together at the rooftop of the Park Hyatt Hotel in Toronto to try their hand at playing bartender by mixing their own cocktails using the latest cognac from Courvoisier – Exclusif.