Spotlight: Zach Bussey
March 14th, 2012 by Sumaya Khan
With a background in marketing and an undeniable flair for writing, it’s no surprise that Zach’s outlook on the digital world is uniquely engaging and real.
Blogger Spotlight:@KendallErica
December 21st, 2011 by Matchstick Intern
Witty and innovative. Two words that spring to mind when we think of Kendall Donaldson. This Toronto fashion blogger has made her mark on the Fashion Blogging community. Get to know her better by checking out this edition of our Blogger Spotlight.
Back For The Future
November 7th, 2011 by Eric Allan
“The greatest shoe never invented” was finally brought to life by Nike in their latest campaign that partnered with the Michael J Fox Parkinson’s Research Foundation.
Find Your Curve
July 21st, 2011 by Sumaya Khan
Matchstick gave three Fashion Bloggers a Levi’s Strauss shopping experience to showcase the Levi’s Curve ID line.
Ketel One: An Academic Case
April 21st, 2011 by Matthew Stradiotto
Recently I had the opportunity to visit my alma mater, UWO, where two Advertising and Promotions classes at the Ivey School of Business were discussing a Matchstick case covering the work we completed for Ketel One Vodka in 2008.
When Your Brand Plays Host
January 24th, 2011 by Eric Allan
So your brand is hosting an event to promote its latest product. Great, but how can you generate buzz about your brand through an event? Twitter has become an excellent event marketing tool but just how can you fully integrate it into your event?