Rating the Election Campaigns’ Social Media Marketing

April 27th, 2011 by Patrick Thoburn

Marketing Magazine
April 25, 2011

A Canadian general election is a pretty tough window in which to build momentum through social channels. Social media marketing results are best delivered by building relationships and communities over time.

Social media matters, but not as much as you think

April 7th, 2011 by Eric Allan

National Post
April 1, 2011

Contrary to what you are hearing, this federal election is not going to be won or lost on the strength of social media.