Tipp-Ex: NSFW

July 27th, 2011 by Matchstick Intern

Correctional fluid brand, Tipp-Ex, wowed international YouTube audiences with an innovative and interactive video campaign entitled The Tipp-Ex Experience.

Ketel One: An Academic Case

April 21st, 2011 by Matthew Stradiotto

Recently I had the opportunity to visit my alma mater, UWO, where two Advertising and Promotions classes at the Ivey School of Business were discussing a Matchstick case covering the work we completed for Ketel One Vodka in 2008.

Creative Crush: Art of the Trench

January 25th, 2011 by Foujan Ziadlou

Matchstick presents another edition of Creative Crush. Campaigns that are near and dear to our hearts. This edition examines Burberry’s Art of the Trench and the connection it established with its fan-base.

Creative Crush: Old Spice

January 25th, 2011 by Patrick Thoburn

The Old Spice commercials from 2010 warmed our hearts but what made this creative such a hit with fans?