Matchstick’s Co-Founders are frequent speakers on social media marketing at conferences and universities in Canada and the United States.  Please contact us.


Matthew Stradiotto Matthew is a past member of the Word of Mouth Marketing Association’s Research and Metrics Council, and a contributing editor of the association’s Measuring Word of Mouth book series.  Matthew has over 17 years of strategic marketing experience and is a pioneer of Influencer Seeding in North America.  Prior to Matchstick Matthew was an Account Director at Youth Culture.  He holds a Combined Honours degree in Philosophy and Literature from the University of Western Ontario.


Patrick Thoburn Patrick is past Co-Chair of the Word of Mouth Marketing Association’s Member Ethics Advisory Panel. He has more than a decade of consumer marketing industry experience, most of it with leading and emerging platforms in digital and social media. Prior to Matchstick Patrick was Director of Research at Toronto-based Youth Culture. He is a lawyer by training. He was named one of Canada’s most influential marketers on Marketing Magazine’s Power 100 List.








Recent Speaking Engagements

Word of Mouth Marketing Association (WOMMA) WOMM-U

Social Media Week Toronto

Podcamp Toronto

Insight Info Conference – Social Media Risks & Rewards Conference

Open Dialogue Social Media Marketing Conference

Canadian Institute – Media and Public Relations Conference

Institute of Communication Agencies (ICA) – CAAP Course

Richard Ivey School of Business, University of Western Ontario

Schulich School of Business, York University

DeGroote School of Business, McMaster University

Rotman School of Management, University of Toronto


Speaking Topics

– The Social Brand

– Content marketing

– Brand-blogger co-creation

– Social media strategy

– Social media ethics

– Influencer marketing