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	<title>Matchstick</title>
	<link>http://www.matchstick.ca</link>
	<description>Independent social media marketing agency</description>
	<lastBuildDate>Tue, 08 May 2012 18:57:05 +0000</lastBuildDate>
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	<item>
		<title>Spotlight: Vanessa Choot</title>
		<description><![CDATA[Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and her adorable dog) in this edition of our Blogger Spotlight.  ]]></description>
		<link>http://www.matchstick.ca/2012/05/08/spotlight-vanessa-choot/</link>
			</item>
	<item>
		<title>We&#8217;re Hiring!</title>
		<description><![CDATA[Matchstick has an opening for a social media Program Coordinator in Toronto.
This position requires a social media savvy individual with strong organizational skills and a keen interest in social digital marketing.  Click on the post title to learn how to apply.
]]></description>
		<link>http://www.matchstick.ca/2012/04/23/were-hiring/</link>
			</item>
	<item>
		<title>Toyota&#8217;s Balancing App</title>
		<description><![CDATA[Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.  ]]></description>
		<link>http://www.matchstick.ca/2012/04/05/toyotas-balancing-app/</link>
			</item>
	<item>
		<title>Juicy GIFs</title>
		<description><![CDATA[Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me to You, to create a series of animated images promoting their new accessories line. ]]></description>
		<link>http://www.matchstick.ca/2012/03/21/juicy-gifs/</link>
			</item>
	<item>
		<title>Spotlight: Zach Bussey</title>
		<description><![CDATA[With a background in marketing and an undeniable flair for writing, it’s no surprise that Zach’s outlook on the digital world is uniquely engaging and real. ]]></description>
		<link>http://www.matchstick.ca/2012/03/14/spotlight-zach-bussey/</link>
			</item>
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		<title>The Social Brand: Part 3</title>
		<description><![CDATA[As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?
]]></description>
		<link>http://www.matchstick.ca/2012/03/08/the-social-brand-part-3/</link>
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