Browsing Category

The Social Brand

The Social Brand

Under the Influencer: Does Audience Size Matter?

By On November 27, 2012

By focusing on an Influencer’s category authority, and by driving scale through media convergence, every brand can do Influencer marketing that makes a business impact.… Read More

The Social Brand

Influencer “Outreach” is Dead

By On June 5, 2012

The product-seeding model of online Influencer outreach is dead. Enter a positive evolution of the old practice: Brand-Influencer Co-Creation. … Read More

The Social Brand

3½ Reasons Pinterest is More Social than Facebook

By On March 8, 2012

As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal? … Read More