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The Social Brand: Part 3

by on March 8th, 2012
As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?

Juicy GIFs

by on March 21st, 2012
Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me

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Toyota’s Balancing App

by on April 5th, 2012
Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.

We’re Hiring!

by on April 23rd, 2012
Matchstick has an opening for a social media Program Coordinator in Toronto. This position requires a social media savvy individual with strong organizational skills and a keen interest in social

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Spotlight: Vanessa Choot

by on May 8th, 2012
Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and

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The Social Brand

The Social Brand: Part 3

March 8th, 2012 by

As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?

Read More...

The Social Brand: Part 2

January 26th, 2012 by

Our Facebook news feeds are under attack. And if you’re wondering why your brand’s Facebook posts are not generating the user engagement you expected they would, you’re not alone.

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The Social Brand: Part 1

December 16th, 2011 by

What does a social brand have to learn from Mitt Romney? One’s motivation to share has little to do with the relationship between the sharer and the object of his or her sharing.

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@matchstick


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