By focusing on an Influencer’s category authority, and by driving scale through media convergence, every brand can do Influencer marketing that makes a business impact.… Read More
The product-seeding model of online Influencer outreach is dead. Enter a positive evolution of the old practice: Brand-Influencer Co-Creation. … Read More
As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?
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