The Social Brand: Part 3
As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?
Juicy GIFs
Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me
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Toyota’s Balancing App
Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.
We’re Hiring!
Matchstick has an opening for a social media Program Coordinator in Toronto.
This position requires a social media savvy individual with strong organizational skills and a keen interest in social
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Spotlight: Vanessa Choot
Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and
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press
Masters of Reinvention: How Magazines Stay Relevant
Marketing Magazine
May 13, 2011
You’ve got to admire the perseverance of Canadian magazine publishers. Amidst the tablet-tapping, internet-trolling masses, they’ve managed to adapt and maintain enviable audience loyalty.
Rating the Election Campaigns’ Social Media Marketing
Marketing Magazine
April 25, 2011
A Canadian general election is a pretty tough window in which to build momentum through social channels. Social media marketing results are best delivered by building relationships and communities over time.
Business Communications & Transparency
Center for Digital Ethics & Policy
April 20, 2011
Openness and sharing are the hallmarks of social media and online communities, but transparency and disclosure can be tricky for companies to navigate
Social media matters, but not as much as you think
National Post
April 1, 2011
Contrary to what you are hearing, this federal election is not going to be won or lost on the strength of social media.
I’ll Drink To That
Marketing Magazine
June 15, 2009
It’s Friday night and the music is loud. Attractive 20-somethings are dancing, laughing and clinking together green bottles of beer. The scene looks like a cliché beer ad. But we’re not in a commercial. Tonight, we are the commercial.
Let’s Talk
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Marketing Magazine
January 26, 2009
The buzz is building, and word of mouth seems poised to explode in Canada. Stranded and hungry between flights in an unfamiliar airport, or trying to decide between two new cars, who doesn’t welcome a trusted word of advice?
@matchstick
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