The Social Brand: Part 3

by Patrick Thoburn on March 8th, 2012

As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?

Juicy GIFs

by Ashley Walsh on March 21st, 2012

Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me

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Toyota’s Balancing App

by Sumaya Khan on April 5th, 2012

Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.

Matchstick has an opening for a social media Program Coordinator in Toronto. This position requires a social media savvy individual with strong organizational skills and a keen interest in social

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Spotlight: Vanessa Choot

by Matchstick Intern on May 8th, 2012

Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and

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Creative Crush

Toyota’s Balancing App

April 5th, 2012 by Sumaya Khan

Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.

Juicy GIFs

March 21st, 2012 by Ashley Walsh

Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me to You, to create a series of animated images promoting their new accessories line.

Rihanna Unlocked

January 6th, 2012 by Leanne Mark

Oh na na, what’s her name? When social media klout is added to the list of other metrics by which we measure today’s top artists, who will reign as 2011s social media queen?

Wendy’s Twitter Game Show

December 9th, 2011 by Matchstick Intern

Wendy’s explored a new online engagement strategy by creating a new Twitter persona for it’s new “W” burger and gave away a series of prizes through its Twitter game show.

Back For The Future

November 7th, 2011 by Eric Allan

“The greatest shoe never invented” was finally brought to life by Nike in their latest campaign that partnered with the Michael J Fox Parkinson’s Research Foundation.

Mano a Mano en el Bano

October 19th, 2011 by Sumaya Khan

Isaiah Mustafa “The Old Spice Guy” goes Mano a Mano with Fabio to vie for the position of Old Spice’s spokesman in the brand’s latest digital campaign.

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The Social Brand: Part 3

Juicy GIFs

Toyota’s Balancing App

We’re Hiring!

Spotlight: Vanessa Choot

Creative Crush