The Social Brand: Part 3

by Patrick Thoburn on March 8th, 2012

As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?

Juicy GIFs

by Ashley Walsh on March 21st, 2012

Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me

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Toyota’s Balancing App

by Sumaya Khan on April 5th, 2012

Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.

Matchstick has an opening for a social media Program Coordinator in Toronto. This position requires a social media savvy individual with strong organizational skills and a keen interest in social

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Spotlight: Vanessa Choot

by Matchstick Intern on May 8th, 2012

Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and

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Matchstick Campaigns

Co-Creating Success

November 28th, 2011 by Matchstick Intern

Matchstick pairs up brands with influencers to co-create more original and creative content. Meant to exceed the typical review, co-creation invites influencers to add some personal flare to the product branding, and lays the foundation for enduring relationship with the brand.

Ready, Set, Style!

November 18th, 2011 by Matchstick Intern

Fashion bloggers put their outfit styling expertise to the test as they gathered at the Addition Elle Blogger Styling event. Each blogger was tasked with styling two looks for a model using the latest Addition Elle clothing line.

Celebrating Revolutionary Spirit

September 29th, 2011 by Eric Allan

The Courvoisier Collective was a celebration of talented artists. Over 150 artists participated by submitting work to the website in the hopes of being featured on billboards across Toronto.

Find Your Curve

July 21st, 2011 by Sumaya Khan

Matchstick gave three Fashion Bloggers a Levi’s Strauss shopping experience to showcase the Levi’s Curve ID line.

Bang You’re It

July 15th, 2011 by Matchstick Intern

Matchstick teamed up with Coty to encourage Bloggers to hold their own Marc Jacob’s Bang You’re It contest.

Rewarding “Likes”

June 24th, 2011 by Eric Allan

Attracting more “Likes” is a top priority for brands on Facebook, especially when creating buzz for a new page. Adage presented recent findings from a survey measuring digital media habits of Facebook users.

older posts...

Avatars by Sterling Adventures

The Social Brand: Part 3

Juicy GIFs

Toyota’s Balancing App

We’re Hiring!

Spotlight: Vanessa Choot

Matchstick Campaigns