Browsing All Posts By

Patrick Thoburn

Matchstick Staff

Here’s one way to out-‘pay to play’ the social networks

By On March 13, 2015

For most brands, creating relevant content is not the pain point in social today; reach is. As pay-to-play on social platforms makes it increasingly difficult to organically reach fans and followers, is… Read More


Native advertising is good for everyone

By On July 10, 2014

There is a current kerfuffle about digital newspaper “native” advertising, so-called because of its resemblance to editorial content. Observers from the high ground, like journalist Andrew Sullivan, consider it to be an… Read More


Is Earned Media Spent?

By On May 13, 2014

Earned media for brands has had a great run these past few years. Viral promotions have created instant audiences on Facebook. Stream stories published by social media users have carried brand content… Read More