Jim Beam has teamed up with Spotify in a campaign that asks Canadians to choose their favourite emerging band or artist.
The effort targets millennials and asks them to #MakeHistory by choosing a winner from 13 emerging Canadian artists.
Using Spotify, users can listen to the artists’ music, read biographies and interviews and share activity on Facebook and Twitter with the #MakeHistory hashtag. Each artist or band has a a standalone branded page and each interaction counts towards the artist’s overall score.
Read the full article at Marketing Mag here.