Crayola looks to add Canadian content to its social channels
Matchstick has been named Crayola Canada‘s first-ever social media agency of record.
The company has tasked Matchstick with fostering a sense of community around the Crayola brand via social media and connecting with both consumers and educators on a variety of platforms. The selection follows a formal RFP sent out last fall that four agencies pitched for.
Read the full posting at Marketing Mag here.