Wisconsin-based Johnsonville is hoping to grow its market penetration north of the border with its first Canada-specific campaign.
In TV spots, print ads and a series of 15 short videos being pushed on the brand’s Canadian Facebook and Twitter accounts, Johnsonville is promoting its heritage, celebrating how its roots and the methods used to make its sausages have stayed the same as the company has evolved over its 75-year history. Other videos emphasize the many different uses for the company’s products, and a social media campaign will feature a diverse range of recipe ideas every Friday that reflect Canada’s multicultural history. Recipes and other food-related content featuring Johnsonville will also be shared by influencers active in the food space, both online and at events.
Read the full posting at Strategy Online here.