Social media outreach comprises part of the brands first “serious effort” in Canada
As part of a broader campaign celebrating its small-town roots, 70 years of tradition and an emphasis on quality ingredients, the sausage company has launched a “significant” social media initiative developed by Toronto agency Matchstick.
The social component includes Canadian Facebook, Twitter and Pinterest pages curated by Matchstick, as well as a new mobile-optimized website set to launch at the end of June. Johnsonville is also using paid media across both Facebook and Twitter.
Read the full posting at Marketing Magazine here.