Conan O’Brien, well known talk show host and member of the Hollywood Twitterati had a roller coaster of a 2010. He finally was hosting the Tonight Show, only to be bought out by NBC several months later. While most would look at this as the beginning of the end to a career in Hollywood, Conan was able to resurrect his career doing what he does best – be himself, online.
Team Coco, the movement started by fans during the talks with NBC quickly merged with Conan’s team and together they worked to generate buzz around Conan O’Brien as a brand and also his new show once it was announced he would be hosting again on TBS.
The advantage of Conan taking to social media was that he was truly allowed to be himself and connect with fans on a more socially-engaging level. He first made headlines when it was announced he had joined the Twitter community where he quickly broke the one million follower mark while Jay Leno still remains just over 100,000.
His YouTube videos were widely distributed amongst die hard Team Coco fans (myself included) and further strengthened his stronghold on Gen Y’ers.
My favourite has to be this one!
With the help of his loyal fanbase Team Coco turned this red haired Irishmen from Harvard who would often scoff at the idea of using technology into a bearded, lanky and hilarious social media addict. While it remains to be seen what his actual viewing audience will be, the numbers online present a healthy future for Mr. O’Brien.
As of Nov 1, 2010…
- Team Coco Facebook Page – 380,000 Likes
- I’m With Conan Facebook Page – 1 million+ Likes
- @ConanOBrien – 1.8 million followers
- YouTube Channel – 28,860 subscribers; 11.3 million uploads
- 4,800+ Diggs – “Conan O’Brien Puts Tonight Show for Sale on Craigslist”
The Creative Crush Series revisits some of the most innovative social media campaigns that have inspired us at Matchstick creatively.