Matchstick is Hiring

By May 8, 2015 Matchstick Staff

Matchstick is Hiring

Matchstick has an opening for a full-time Social Media Account Manager to join our growing team in Toronto. The successful candidate will work with our national brand clients from our offices in Liberty Village.


This position requires an individual with deep knowledge of, and strong experience in, social media and digital marketing.

The ideal candidate should possess:

  • Advanced understanding of social media marketing practices on platforms such as Facebook, Twitter, Instagram, LinkedIn, and Tumblr
  • Experience creating brand content for social media platforms
  • Excellent writing skills and fine attention to wording and sentence structure
  • Experience working with design, photography, video, and with guiding the creation of break-through visual content
  • An understanding of what makes branded social media content jump out of the news feed and into consumer hearts
  • Experience with social media community management, and issue management
  • Strong organizational and time management skills
  • Experience managing and mentoring others
  • Competent with building clear and concise presentations in PowerPoint
  • Strong numerical literacy, ease with Excel, and experience creating social media analytics reports
  • 2+ years digital and/or marketing agency experience preferred

Salary and compensation offered are competitive, and commensurate with experience.


We’d like to learn a little more about you, so please include in your response short answers to the following questions:


  • Which brand is succeeding in social media in Canada, and why?
  • Please share one example of a social brand post that captured your attention recently, and why it did that?
  • If you could meet any meme character, who would it be, and why?

Matchstick is an independent social media marketing agency. We work with our clients to build Social Brands. More about us:

Candidates should email a resume, cover letter, and the responses to the above questions to on or before Tuesday May 19, 2015 at 5:00 PM ET.

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Here’s one way to out-‘pay to play’ the social networks

By March 13, 2015 Matchstick Staff
Pay To Play Illustration V2

For most brands, creating relevant content is not the pain point in social today; reach is. As pay-to-play on social platforms makes it increasingly difficult to organically reach fans and followers, is there anything a brand can do?

For brand managers, enter your fellow employees. They’re an untapped, free distribution network. More than half of companies do not encourage social sharing by employees, yet how better to play the social networks’ own game than with your own distribution network of colleagues? Workers enthusiastic about a company’s mission, and in front line contact with its customers, are uniquely positioned to deliver a relevant message to the most targeted of audiences. The more employees a company has, the more scalable this solution is.

For example,, a vacation-rental service, saw “increased content engagement by 74 percent year-over-year” in 2013, attributed to an employee ambassador program encouraging sharing of the brand’s content.

Starbucks’ Proud #tobeapartner program encourages its Canadian employees to share content with partners and customers.

Groupon increased social reach by 500% with an employee ambassador program designed for HR recruiting.

Despite these good results, there are clear obstacles to a successful employee ambassador program. Employees may not be active on social networks; they may be afraid to say the ‘wrong’ thing about their employer; in all industries, particularly regulated ones, legal compliance is required.

To help manage these obstacles, a stable of software vendors has emerged, including Post Beyond, Addvocate, Percolate, Untapped, Gaggle, Hearsay, and more.

These platforms enable employers to manage messaging, and employees to control what gets shared and when; other features include mobile apps, gamification, performance measurement, and compliance management.

Brands need to leverage every channel possible in order to claim share of voice in social, and employee ambassadors can be an important contributor.

Here are five steps to getting a brand ambassador program going:

  1. Culture. Ensure your company has a culture of sharing, starting from the top. Executives and managers should be active on social media, sharing the brand’s news to internal and external audiences. Education sessions can get employees up and running in social if they’re not already, and introduce all employees to the program.
  1. Compliance. Some industries are more regulated than others, and special consideration of legal compliance in law, finance and health care must be made. Regardless of industry, social sharing by employees must be accompanied by disclosure of the material connection between employee and employer or client.
  1. Curation. The biggest obstacle to employee social sharing may be: ‘I don’t want to say or share the wrong thing.’ Make it easy by choosing the content that can be shared, and by suggesting (not mandating) wording for postings.
  1. Platform. In large organizations, employee ambassador programs may benefit from a platform that creates process and measurement around social sharing, and monitors compliance.
  1. Measurement. While employee social sharing is an easy way to beat the social networks at their own game, it costs time and money. Make sure the investment is paying off by carefully measuring reach and engagement, and optimizing with the insights you gain.


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9 Memes to Brighten Your Holiday Season

By December 16, 2014 Matchstick Staff


New Meme Header Image

A collection of the Matchstick Team’s favourite memes (with a personalized holiday touch).


1. Patrick is “#AlexFromTarget”


Patrick-Alex from Target



2. Matthew  is “Success Kid”

Matthew-success kid



3. Steph is “Doge”




4. Eric is “One Does Not Simply”

Eric-One Does Not Simply



5. Sarah is “Condescending Wonka”

Sarah-Condecending Wonka



6. Tiffany is “Sweet Brown”




7. Jan is “Jeremy Meeks”




8. Simon is “Overly Manly Man”

Simon-overly manly man



9. Alison is “Overly Attached Girlfriend”
Alison-overly attached girlfriend



Here’s wishing you a joyous and delightful holiday season and an exceptional New Year!

– From the Matchstick Team

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