October 29th, 2013 by Jasmine Buckingham and Ariel Yip
With November upon us it’s time to talk mustaches and more! We also explore the trend that brings back the acceptance of facial hair.
October 22nd, 2013 by Sarah McCain
Next up on the Blogger Spotlight Series is the one and only Andrew Gunandie, better known to the online community as ‘Gunnarolla’.
October 4th, 2013 by Ariel Yip
Gamification is an increasingly popular tactic used by marketers to grab consumers’ attention and stand out from the competition. What is it about gamification that makes it an effective strategy?
August 2nd, 2013 by Hannah Cowan
Food trucks have taken Toronto by storm this summer. Learn how social media played a large role in contributing to their success.
July 15th, 2013 by Tiffany Mondesir
Back in 2010, Stockholm, Sweden was transformed into a living game board for seven days and nights as games were brought to life with the MINI Getaway Campaign.
July 12th, 2013 by Tiffany Mondesir
“Blitzkrieg” is not a new term in the social media marketing and advertising world, it is however, an underrated way to market a brand.
April 4th, 2013 by Aleka Allen
If there’s anyone who can turn food into an art form, it would be Dana Jackson, our newest edition to the Matchstick’s Blogger Spotlight series.
February 28th, 2013 by Aleia Gland
By engaging with a classic and well-known product in a new light, the Canadian Club Mixed & Ready Cover Challenge allows consumers to redefine their brand experience.