We’re Hiring!

By December 23, 2014 Matchstick Staff
Hiring Social Media Account Coordinator 2015-Blog

Matchstick is looking for a full-time Social Media Account Coordinator to join our growing team. The successful candidate will work on national brand accounts from our office in Liberty Village, Toronto.


This position requires an individual with deep knowledge of, and strong experience in, social media and digital marketing.

The ideal candidate should possess:

  • Advanced understanding of marketing strategy and tactics on social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Instagram, Tumblr)
  • Experience in social media community management: knowing how to get the conversation started
  • Writing skills. Writing skills. Did we say writing skills? Know-how for copy that flies off the newsfeed, and breaks through content clutter.
  • Experience working with design and photography, and guiding the creation of break-through visual content
  • Strong numerical literacy, ease with Excel, and experience creating social media analytics reports
  • Incredible organization, time management and detail-orientedness
  • 1+ years agency experience

Salary and compensation offered are competitive, and commensurate with experience.

We’d like to learn a little more about you, so in lieu of a standard cover letter, please respond with answers to the following questions, and include your résumé:

  1. What social media brand page do you think kills it, and why?
  2. Which social media platform is better than the rest?
  3. If you could meet any meme character, who would it be, and why?

Please respond by email to contact@matchstick.ca by Monday, January 12, 2015, quoting “Social Media Account Coordinator” in the subject line.

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9 Memes to Brighten Your Holiday Season

By December 16, 2014 Matchstick Staff


New Meme Header Image

A collection of the Matchstick Team’s favourite memes (with a personalized holiday touch).


1. Patrick is “#AlexFromTarget”


Patrick-Alex from Target



2. Matthew  is “Success Kid”

Matthew-success kid



3. Steph is “Doge”




4. Eric is “One Does Not Simply”

Eric-One Does Not Simply



5. Sarah is “Condescending Wonka”

Sarah-Condecending Wonka



6. Tiffany is “Sweet Brown”




7. Jan is “Jeremy Meeks”




8. Simon is “Overly Manly Man”

Simon-overly manly man



9. Alison is “Overly Attached Girlfriend”
Alison-overly attached girlfriend



Here’s wishing you a joyous and delightful holiday season and an exceptional New Year!

- From the Matchstick Team

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Native advertising is good for everyone

By July 10, 2014 Press
The word Content on a newspaper crossword puzzle

There is a current kerfuffle about digital newspaper “native” advertising, so-called because of its resemblance to editorial content. Observers from the high ground, like journalist Andrew Sullivan, consider it to be an ethical collapse by the media that will lead to its extinction. Defenders tend to point out that, well, newspapers have to do something.

But what critics and defenders alike do not acknowledge is that native advertising is actually a better commercial model for both traditional media companies and audiences.

Read the full posting on Marketing Magazine here. 

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