Spotlight: Vanessa Choot
May 8th, 2012 by Matchstick Intern
Vanessa Choot, creator of the online lifestyle magazine Modern Mix Vancouver, often scours Vancouver looking for treasured local hotspots and fashion trends. Matchstick is thrilled to highlight Vanessa (and her adorable dog) in this edition of our Blogger Spotlight.
We’re Hiring!
April 23rd, 2012 by Ashley Walsh
Matchstick has an opening for a social media Program Coordinator in Toronto.
This position requires a social media savvy individual with strong organizational skills and a keen interest in social digital marketing. Click on the post title to learn how to apply.
Toyota’s Balancing App
April 5th, 2012 by Sumaya Khan
Toyota’s award-winning campaign, A Glass of Water, was launched to make people more aware of their fuel consumption and become ecofriendly drivers.
Juicy GIFs
March 21st, 2012 by Ashley Walsh
Juicy Couture jumped on the growing popularity of GIFs last fall when they commissioned artists Jamie Beck and Kevin Burg, the talented duo behind the popular tumblr From Me to You, to create a series of animated images promoting their new accessories line.
Spotlight: Zach Bussey
March 14th, 2012 by Sumaya Khan
With a background in marketing and an undeniable flair for writing, it’s no surprise that Zach’s outlook on the digital world is uniquely engaging and real.
The Social Brand: Part 3
March 8th, 2012 by Patrick Thoburn
As brands struggle to engage Fans on Facebook, a relatively miniscule platform, Pinterest, has beome the darling of social media industry buzz. Is it the real deal?
Spotlight: Johanne Durocher
January 31st, 2012 by Sumaya Khan
Introducing Johanne Durocher, an uber trendy and incredibly witty Toronto-based fashion blogger, and our latest feature in the Matchstick Blogger Spotlight Series!
The Social Brand: Part 2
January 26th, 2012 by Matthew Stradiotto
Our Facebook news feeds are under attack. And if you’re wondering why your brand’s Facebook posts are not generating the user engagement you expected they would, you’re not alone.

