By focusing on an Influencer’s category authority, and by driving scale through media convergence, every brand can do Influencer marketing that makes a business impact.

Don Chow & Jenn Lim, a husband and wife duo along with their friends formed FoodiePrints over 6 years ago in Ottawa. Their creativity in the kitchen and mouthwatering photos shines in our latest edition of the Matchstick Blogger Spotlight series.

Quaker Oats, manufacturer of Captain Crunch cereal, incorporated a traditional brand mascot to portray a successful brand voice. “The Cap’n”, was first introduced to social networks in January 2011, across various platforms including Twitter and Facebook and consumers were thrilled.

Matchstick has an opening for a Program Manager in Toronto. Click on the post title for more information and how to apply!

Cashmere celebrated their ninth annual White Cashmere Collection: Fashion with Compassion with a display of stunning designs. All crafted from 100% pure, soft, and luxurious Cashmere bathroom tissue. Media correspondents, as well as fashion and lifestyle bloggers, were invited to attend the live

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Elodie Parthenay is our latest featured blogger in Matchstick's Blogger Spotlight Series. The Montreal based blog Hello Elo, covers all things fashion, beauty, and lifestyle. Read more about what inspires Elodie and see her two Jack Russell terriers.

Last summer, Canadian Club launched its new Mixed and Ready drink and to accompany the launch, Matchstick developed the CC Mixed and Ready Cover Challenge. Undiscovered artists were encouraged to submit covers of classic Canadian rock songs for the chance to win

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If there’s anyone who can turn food into an art form, it would be Dana Jackson, our newest edition to the Matchstick’s Blogger Spotlight series.