Jim Beam has teamed up with Spotify in a campaign that asks Canadians to choose their favourite emerging band or artist.
The effort targets millennials and asks them to #MakeHistory by choosing a winner from 13 emerging Canadian artists.
Using Spotify, users can listen to the artists’ music, read biographies and interviews and share activity on Facebook and Twitter with the #MakeHistory hashtag. Each artist or band has a a standalone branded page and each interaction counts towards the artist’s overall score.
Read the full article at Marketing Mag here.
Shares of Twitter are down 45% in the past year, as the company has struggled to add new users, and monetize its product. How can Twitter appeal to advertisers? Business Day speaks with social media marketing expert Matthew Stradiotto, Co-founder, Matchstick, about how Twitter can earn more of his digital ad dollars.
View the video at BNN.ca here.
Crayola looks to add Canadian content to its social channels
Matchstick has been named Crayola Canada‘s first-ever social media agency of record.
The company has tasked Matchstick with fostering a sense of community around the Crayola brand via social media and connecting with both consumers and educators on a variety of platforms. The selection follows a formal RFP sent out last fall that four agencies pitched for.
Read the full posting at Marketing Mag here.
Strategy Online: Matchstick named social agency of record for Crayola Canada.
Agency Spy: Crayola Canada named Matchstick as its social media agency of record.